the brand

one +1,
infinite plans.

PlusOne is a loud, friendly, slightly-handmade brand for a serious idea: verified, platonic company for real life. Two circles, seven colours, and a voice that talks like your group chat. Everything you need to use it well lives below.

1

The logo

The primary mark

The overlap is the point — never pull the circles apart. Tangerine sits on the left, lime on the right. Use the full-colour mark wherever possible.

Wordmark

For headers and lockups, pair the mark with “PlusOne” set in Bricolage Grotesque 800. Keep the mark roughly the cap-height of the text.

on cream
on ink
on grape
monochrome

Clear space

Keep a margin of at least one circle-radius around the mark. Don't crowd it.

Minimum size

Don't render the mark below 24px tall on screen (or 8mm in print) — the stroke and overlap must stay legible.

≥24px
2

Logo misuse

The mark is simple on purpose. Protect it — these eight moves break the brand.

Don't recolor the circles
Don't stretch or squash
Don't rotate the mark
Don't add shadows or gradients
Don't separate the circles
Don't outline-only the fills
Don't place on busy backgrounds
Don't use low-contrast color
✓ keep the overlap intact✓ use approved colors✓ ensure strong contrast✓ give it clear space
3

Colour

Seven loud friends on a cream canvas. Tap any swatch to copy its hex — or the CSS variable below it.

4

Typography

Three voices: a punchy display face, a clean workhorse, and a human handwritten accent.

Bricolage GrotesqueDisplay · headings
your +1 for literally anything
Weight 800 — headlines · 700 — subheads · tight tracking −2%
Plus Jakarta SansBody · UI
Verified locals host real-world platonic experiences — and lonely Gen Z finally has someone to show up with. Clean, friendly, and readable from captions to long copy.
400 Regular · 500 Medium · 600 Semibold · 700 Bold · 800 Extrabold
CaveatAccent · human touch
friends not flings · let's build it · meet your hosts
700 only — used sparingly for warmth & asides
5

Graphic language

Flat, composed illustrations — never stocky photos or lone emoji. Plus a neo-brutalist system: 2.5px ink borders, hard offset shadows, and rounded pills.

Hard shadows

Every card sits on a solid ink offset shadow — no blur. Default 5–7px.

Ink borders & pills

2.5px ink strokes; fully-rounded pills for tags & buttons.

⚡ free now☕ chai★ Superhost

Illustration rules

Bold flat shapes · brand palette only · ink outlines · gentle gradients in scene backgrounds · a touch of warmth (steam, sun, plants). Keep people abstract & inclusive.

6

Voice & tone

We sound like a warm, slightly playful friend who happens to take your safety seriously. Lowercase-friendly, never salesy, always reassuring.

✓ we say
  • your +1 for literally anything
  • meet your hosts — verified, real, nearby
  • money's safe in escrow until you both meet
  • friends not flings
we avoid
  • “rent a friend” or anything that sounds transactional
  • dating / romance / hookup language
  • fear-mongering about loneliness
  • corporate, jargon-heavy sentences
🤝Warm

Talk like a person, not a platform. Kindness first.

🔒Trustworthy

Always make safety & escrow concrete and visible.

✨Playful

A little lowercase fun and emoji — but never at the cost of clarity.

7

Downloads

Vector marks download straight from here. Copy the code to paste an inline SVG anywhere.

Primary markFull-color · SVG vector
Monochrome markOne-color · SVG vector
PlusOneWordmark lockupMark + PlusOne · SVG
In the asset pack

The marks above (full-colour, monochrome & wordmark · SVG), this brand page, and the product surfaces (landing, mobile & web app) all share these tokens.

be our +1.

love the vibe? the PlusOne you see here is just getting started.

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